Below is a definition of each metric on the Tydo platform, as well as how Tydo calculates that metric.

Please note that calculations and definitions for metrics can vary per platform (ie. Shopify may define a metric differently than we do).

If you have any questions about our definitions, check out our in-depth Glossary, or drop us a message and we’d be happy to explain ourselves.

List ordered alphabetically by Metric

Metric

Definition

Calculation

AOV

AOV, or “Average Order Value.”is the average dollar amount a user spends when they place an order with your store.

Note: AOV in Tydo will appear different than in Shopify due to difference in Sales calculation.

AOV = Sales (Tydo + Shopify) / Total Orders (Shopify)

Attributed Sales

Where sales are coming from per ad channel.

Attributed Sales of Channel X = Sales from Channel X

Blended CAC

CAC, or "Customer Acquisition Cost" is the marketing cost to acquire a new customer blended evenly across all ad channels.

Blended CAC = Total Ad Spend (Connected ad channels) / # of new customers (Shopify)

Blended CPA

CPA, or "Cost per Acquisition" is the marketing cost needed to transact a single order. CPA refers to all orders, not just new orders.

CPA = Total ad spend from all connected ad channels / Sum of orders placed (Shopify)

Blended ROAS

ROAs, or “Return on Ad Spend” is a measure of how much profit a business is generating from its capital.

Blended ROAS = Dollar value of sales / Total ad spend from all connected ad channels

Conversion by Medium

The percentage of site visitors who place an order, broken down by medium.

Note: This will look different depending on whether or not you set up UTM parameters. As a reminder: Conversion rate = (orders / users) x 100

Conversion by Medium A = Number of Orders by Medium A (Google Analytics)

Conversion Rate

The percentage of users who placed an order, shown as a percentage.

Conversion Rate = (Total Orders (Shopify) / Users (Google Analytics)) x 100

CPA by Channel

CPA, or "Cost per Acquisition" is the marketing cost needed to transact a single order, by channel.

CPA by Channel = Ad spend from Channel A (Channel A) / Number of orders from Channel A (Channel A)

Facebook Spend

The dollar value of ad costs on Facebook.

Facebook Spend = Total Spent on Channel (Facebook)

Google Ads Spend

The dollar value of ad costs on Google.

Google Ads Spend = Total Spent on Channel (Google Ads)

Orders

The total count of transactions made on Shopify.

Orders = Number of Orders (Shopify)

Orders by Customer type

The percentage of your sales that are made up of new vs. returning customers.

New = Shopify user with 1 order

Returning = Shopify user with 1+ order

New Orders = Number of new orders (Shopify)

Returning Orders = Number of returning orders (Shopify)

% New Orders = New Orders (Shopify) / (New Orders (Shopify) + Returning Orders (Shopify)) x 100

% Returning Orders = Returning orders (Shopify) / (New orders (Shopify) + Returning Orders (Shopify))

Product Performance

The dollar value generated by each product. You can think of Product Performance as Product

Dollar value of product price (Shopify) - dollar value of discount used (Shopify) - dollar value of returns (Shopify)

ROAS by Channel

ROAS, or “Return on Ad Spend” is a marketing efficiency metric that shows the average dollar made for every dollar spent on advertising, per channel.

ROAS = Dollar value of sales coming from Channel A / Ad spend of Channel A

Sales

The total of all sales, including shipping and minus any discounts applied.

Sales = Dollar value of product price (Shopify) + dollar value of shipping charges (Shopify) - dollar value of discount used (Shopify)

Total Ad Spend

The sum of all the marketing dollars you’ve spent across your Tydo-integrated marketing channels.

Total Spend = Channel A Ad Spend (Channel A) + Channel B Ad Spend (Channel B) + Channel C Ad Spend (Channel C)

Users

The number of unique visitors to your site during a certain time period.

Note: There is a difference between “Users” and “Sessions”. “Users” tracks unique visitors to your site, whereas “Sessions” will track all sessions total on your site.

Users = Total individuals who visit your site (Google Analytics)

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